Detroit Regional Partnership’s “Get Here” Campaign Showcases the People Driving the Detroit Region’s Next Chapter of Growth
Developed with Hart, the campaign elevates authentic, people-first storytelling to position the Detroit Region to companies and site selectors globally.
DETROIT, MI — As interest in the Detroit Region continues to grow among business leaders, innovators and site selectors, Detroit Regional Partnership (DRP) is shining an even brighter spotlight on the people driving that momentum through its ongoing Get Here campaign. Created in partnership with Hart, the initiative uses authentic, human-centered storytelling to illustrate how the Detroit Region has become one of the most compelling places in the country to build and scale a business.
Since its founding in 2019, DRP has been working to achieve its goal of positioning the Detroit Region as one of the nation’s most prosperous and inclusive economies by 2030. With more than $9 billion in new investment, 36,500 jobs and significant growth across key industries, the region’s trajectory has been unmistakable. The success of the Get Here campaign reflects that reality.
“Marketing the region plays a key role in helping us continue to push for growth, and this campaign has enabled us to tell our story in a way that resonates,” said Rebecca White, DRP VP of marketing and communications. “The Detroit Region’s greatest strength is the people who are building what’s next here. It always has been. Their leadership, innovation and resilience embody why companies should be excited to take a closer look.”
Launched globally this year, the campaign is bringing Detroit’s story to an international business audience of C-suite leaders and growth-minded founders across the world. The ongoing campaign features a distinctive narrative voice and a series of stories from founders, engineers, CEOs and creators whose work is reshaping the region’s 11-county economy. The approach blends emotional connection with legitimate business substance, giving international decision-makers a more relatable, credible understanding of the opportunities in the Detroit Region.
“Detroit didn’t need another list of claims or facts; it needed a story that matched its momentum,” said Scott Cooley, VP of Consulting & Advisory at Hart. “We chose the voice of a rideshare driver because they’ve seen the region evolve firsthand. They know where we’ve been, and they see where we’re headed. This campaign offers a real, grounded look at what sets the Detroit Region apart. It goes beyond the numbers; it’s a collection of stories about what makes this place extraordinary.”
The campaign media, executed in partnership with Development Counsellors International (DCI), is continuing its rollout across streaming, digital and social media, and DRP is enhancing engagement with companies evaluating new markets, reinforcing the region’s competitive position on the global stage.
