Insight +
Strategy
—
The work before the work is crucial. Our ideas are based on well-informed insights, ensuring a connection with the right audience – yours.
- Consumer Research
- User Research
- Competitive Intelligence
- Brand Strategy + Positioning
Identity +
Experience
—
Brands are living, breathing things. The look, feel and voice of a brand matter immensely. As does consistency in how your brand shows up in the world.
- UX + CX Strategy
- Identity + Experience Design
- Website + App Development
- Branded Environments
Communications +
Activation
—
Buzzworthy brand experiences don’t get that way on their own. Once we’ve landed on the right idea, we ensure we’re reaching the right people at the right time and place.
- Advertising
- Content
- Public Relations
- Social Media
Measurement +
Analytics
—
Keeping up with the pace of change requires constant, purposeful evolution. We customize measurement plans to ensure marketing drives business results.
- Data Strategy + Analytics
- Measurement Frameworks
- ROI Modeling
- Interactive Reporting
Healthcare
EQUAL PARTS PASSION AND COMPASSION.
The patient-provider relationship is changing, and “care” has never been more important in healthcare. We care deeply about partnering with our healthcare clients to navigate the ever-changing landscape with an approach that’s both thoughtful and data driven.
Promedica
FOOD & BEVERAGE
SERVING UP CAMPAIGNS THAT CONVERT.
The average American spends 40 minutes per day purely thinking about food. We’ve got them beat. Our team’s appetite for conquering food and beverage industry challenges cannot be suppressed, but it can be used to your brand’s advantage.
OHLQ
MANUFACTURING
WE WERE MADE FOR THIS.
Regardless of what you build, we can build excitement for it. From generating desire for your products and services to orchestrating brand moments at trade shows. Grabbing attention in the most intriguing, memorable way is our forte.
TRAVEL & TOURISM
AMPLIFYING THE
EXHILARATION OF
EXPLORATION.
We know the importance of captivating, informing and empowering travelers at a time when they have more choice and control than ever before. Our empathy-first campaign capabilities take your brand from a travel option to a travel solution.
MWAA
GOVERNMENT
NO JOB TOO TECHNICAL, NO REGULATIONS TOO RIGID.
We can market your mission and move your agency forward whether it’s local, regional, state or federal. We promise the pristine reporting, resource stewardship and transparency you require. See our full government client and certification lists.
- Healthcare
- Food & Beverage
- Manufacturing
- Travel/Tourism
- Government
Hart Leadership Team
Mike Hart
Chief Executive Officer
Hands-on, accessible and service-oriented describe Mike’s leadership style. It’s a style he learned from his mentor, father and agency founder, Tom Hart, who knew as Mike does, that we are in the business of solving problems. That’s why many of Hart’s clients have been with us for decades – because of Mike’s dedication to “white glove” service and his laser focus on achieving results.
Hart Leadership Team
MARC PAULENICH
President
Hart puts an emphasis on consumer insight and strategic thinking, and Marc is the keeper of that flame. He has a passion for forging experiences and making sure our creative output is strategically sound and solutions based. He’s also the driving force that keeps Hart on the leading edge of best marketing communications practices, ensuring that even as we enter our sixth decade as an agency, we operate as if we were a fresh-faced start-up.
Hart Leadership Team
KIRA CLIFTON
VP, Media & Analytics
A passionate consumer-driven strategist, Kira is a true expert in data strategy and local, national and global marketing. Bringing a comprehensive outlook to marketing measurement and data applications, media services and strategy, she has built a career developing and overseeing cross-channel media planning and analytics and driving digital media integration.
Hart Leadership Team
RANDY PHIPPS
Executive Creative Director
Randy truly brings a worldwide perspective to his job as executive creative director of Hart, having helped craft local, regional, national and international campaigns like the Sochi Winter Olympic Games, Russia World Cup 2018, ProMedica, Certified Angus Beef® brand and the Detroit Red Wings, to name a few. While never losing sight of the functional, Randy brings a sophisticated design sense to Hart, working through branding and design systems thinking, helping our clients get their messages across in the most interesting manner possible.
Hart Leadership Team
BRIAN NEWBERRY
VP, Brand Leadership
Brian brings a wealth of diversity and experience to his job as VP of brand leadership at Hart. He’s been a general manager, chief strategy officer, VP of e-commerce and senior client partner working for such flagship brands as General Mills, P&G, Nationwide, YUM! Brands, Bob Evans, OfficeMax and more. Brian is a big believer in behavioral insight, and his sharp consumer acumen helps hone our creative work so it’s always on point and always relevant to the target audience.
Hart Leadership Team
JEFF LUTZ
VP, Corporate Communications & Content
A public relations professional with a deep background in strategy, Jeff embodies the ideal blend of passion, capability and culture. He brings a lot to the table, having developed communications strategies for Microsoft, Faurecia, Wanova and other heavy hitters, while actively guiding strategy for other clients in industries across the board. Using contemporary and traditional PR techniques, and his always affable personality, Jeff knows how to get the message out to influence the right people and get the right results.
Hart Leadership Team
Scott Hauman
VP, Strategy & Innovation
Scott spearheads growth strategy and brand innovation for Hart and its roster of clients. He is responsible for surfacing and administering next-generation ideas and platforms. A proven brand builder, EX/CX/BX champion and transformation strategist, Scott lives at the intersection of insight and innovation. His never-ending quest to understand the hearts and minds of shoppers and consumers keeps him at the forefront of advancing technologies, new retail environments and emerging marketplaces.
Hart Leadership Team
KEVIN WINKLE
Chief Financial Officer
With over 30 years of experience as a financial executive, Kevin has Hart’s strategic goals and financial health on his mind. That … and fishing. And like any great angler, Kevin is equal parts patient, observant and determined. Previously, he led growth planning for multi-national organizations bringing him to Dubai, Malaysia and Sydney. His focus now is putting disciplines and practices in place to lay the foundation for the next stage of growth at Hart.
Hart Leadership Team
ANGELA BEARDSLEY
VP, Finance & Administration
Angie is the grease that allows the Hart engine to run. To touch on everything she does would require an entire section of this website devoted just to her, but in a nutshell, Angie makes certain that every financial decision Hart makes maximizes our ROI and, when possible, reduces operating costs. She makes us more efficient, which allows us to devote more of our resources to our clients.
Hart Leadership Team
CARY HATCH
Senior Counsel
A true-problem solver, Cary has the unique ability to identify both the obstacles and the opportunities to overcome them. Her strategic approach and audience-driven mentality have generated results for a wide range of high-profile brands, including National Geographic, Fannie Mae and Chevy Chase Trust. Cary’s ongoing commitment to the Washington, D.C., community – with leadership positions across a wide range of civic and social organizations – parallels the drive she has for her profession.
- Mike Hart
- Marc Paulenich
- Kira Clifton
- Randy Phipps
- Brian Newberry
- Jeff Lutz
- Scott Hauman
- Kevin Winkle
- Angela Beardsley
- Cary Hatch
