Hart’s work for state
and federal agencies is focused around impacting change in the lives of millions of Americans.”
REID KLINTWORTH
Director of Growth & Development
OUR CLIENTS
Government experience at the state level has been a strength of our agency for years as our Washington, D.C., and Ohio-based client rosters show. We’d love to share some success stories. As our small business expands into federal contracting, our focus on giving every client challenge our full attention won’t waver. With a strategic, data-driven approach to creative solutions and a commitment to client relationships, we’re ready to help your government agency impact change within the American public.
CERTIFICATIONS & Designations
4A’s Workplace Enlightenment Certification
HubSpot Certified Partner
Designated Small Business
Federal
Focus
OUR PILLARS
TRANSFORMING AUDIENCES
We take pride in creating meaningful change in the lives of the American public. Hart has decades of experience with award-winning integrated PSA campaigns that drive transformation across health and human services, agriculture and transportation.
IMPACTING CHANGE
Hart has developed strategic frameworks for state and federal agencies. This allows us to leverage best-in-class technology, channels and data to meet diverse audiences where they are so we can affect behavioral and societal change.
EVOLVING EFFECTIVENESS
We believe in helping government agencies tap into their best leverage points to make the greatest change in society. We continually monitor and improve marketing campaigns to reward our agency partners with cost savings, better performance, and reliable reporting.
AREAS OF EXPERTISE
– Social Media Strategy, Management & Analysis
– Digital Media Buying & Measurement Analytics
– Multicultural Outreach Programs
– Responsible Messaging Outreach Programs
– National Public Education & PSA Campaigns
– User Experience & Consumer Experience Design
– Employee Communication & Recruitment
– Public Relations, Media Relations & Crisis Management
– Qualitative & Quantitative Research
– Strategic Communications Planning
– Brand Strategy & Identity Planning
– Message Development & Testing
– Social Marketing Campaigns
– Strategic Partnerships
– Web & App Development
– CMS Implementation
FEDERAL
Contract
Vehicles
Hart is a small business that is working to get on the Professional Service Schedule (PSS) and Advertising and Integrated Marketing Solutions (AIMS) schedule.
NAICS categories
541810 – Advertising Agencies
541830 – Media Buying
541820 – Public Relations
541611 – Administrative Management and General Management Consulting Services
512110 – Motion Picture and Video Production
541430 – Graphic Design Services
541490 – Other Specialized Design Services
541611 – Administrative Management and General Management Consulting Services
541613 – Marketing Consulting Services
541618 – Other Management Consulting Services
541720 – Research and Development In The Social Sciences and Humanities
541890 – Other Services Related to Advertising
541910 – Marketing Research and Public Opinion Polling
541922 – Commercial Photography
541990 – All Other Professional, Scientific, and Technical Services
561499 – All Other Business Support Services
UNSPCS CODES
107363 – 80140000 – Marketing and Distribution
107363 – 80170000 – Public Relations and Professional Communications Services
107383 – 82100000 – Advertising
107390 – 83110000 – Telecommunications Media Services
109 – 82000000 – Editorial and Design and Graphic and Fine Art Services
107383 – 82120000 – Reproduction Services
107383 – 82130000 – Photographic Services
107383 – 82140000 – Graphic Design
Hart GOVERNMENT Team
MARC PAULENICH
President
With a distinguished career spanning nearly two decades at Hart, Marc has demonstrated exceptional leadership and expertise in agency management and strategic marketing. Under his leadership, Hart has seen a significant transformation, including doubling its revenue and expanding its team from 40 to 80 professionals.
Marc is adept at managing high-stake projects and has a deep understanding of various market verticals. Those qualities have solidified long-term partnerships with notable clients, including the Metropolitan Washington Airport Authority, Greater Washington Partnership, Prince George’s County, Ohio Department of Transportation, Columbus Regional Airport Authority, Ohio Lottery Commission and many others.
Hart GOVERNMENT Team
CARY HATCH
Senior Counsel
Cary’s strategic vision has propelled numerous high-profile brands to success, including national entities such as the US Mint, the US Department of Treasury and Fannie Mae, as well as state and local organizations like the DC Lottery, Prince George’s County and Metropolitan Washington Airports Authority.
She is deeply entrenched in the Washington, D.C. community with involvement in groups such as the International Women’s Forum of Washington, DC, Washington Housing Conservancy Board and Whitman Walker Foundation Board. She also serves as a trustee of the Federal City Council and is a board member of the Greater Washington Board of Trade. She has been instrumental in projects for the Office of the Chief Financial Officer (DC) and the Washington DC Economic Partnership.
Hart GOVERNMENT Team
REID KLINTWORTH
Director of Growth & Development
At Hart, Reid is instrumental in cultivating new client relationships and integrating them within the company’s ecosystem of innovative solutions. His proven track record with clients such as the Michigan Economic Development Corporation demonstrates his capacity for nurturing and diversifying extensive client portfolios. He has excelled in leading operations and formulating media solutions across multiple client sectors, including significant work for the Michigan Department of Health & Human Services, Michigan Lottery and Michigan Education Trust.
Reid’s commitment to societal impact is also shown through contributions to local city committees and involvement with organizations like the Grand Rapids Economic Club and the American Advertising Federation.
Hart GOVERNMENT Team
KIRA CLIFTON
VP, Media & Analytics
Kira stands at the forefront of data strategy and full-funnel media planning. She has been a key architect in driving data maturation and facilitating the evolution of brand Tech Stacks for global entities. At Hart, her expertise has benefited a wide range of clients, including Metropolitan Washington Airports Authority, Experience Prince George’s County and Ohio Liquor.
A standout past project is the Allstate Teen Safe Driving initiative. It was a foundational campaign focused on federal policy support and congressional outreach. It contributed to the passing of significant legislation in 2013 and earned prestigious accolades: a Silver Effie and a Gold Cannes Media Lion. This achievement underlines Kira’s exceptional ability to merge strategic marketing with meaningful societal impact.
Hart GOVERNMENT Team
BRIAN NEWBERRY
VP, Brand Leadership
Brian is renowned for orchestrating influential public health advertising campaigns within the government sector. His strategic vision was pivotal to the success of the Ohio Tobacco Prevention Foundation’s initiatives, where his efforts significantly contributed to combating the smoking epidemic through compelling statewide communication programs. Brian’s leadership catalyzed the transformation of the Ohio and Tennessee Tobacco Quit Lines into nationally recognized models of success.
His work with the Ohio Lottery and Department of Health seamlessly promoted responsible gaming while maintaining an air of excitement. Brian’s tenure is a testament to his commitment to crafting advertising that not only informs but also fosters tangible improvements in community health.
Hart GOVERNMENT Team
JEFF LUTZ
VP, Corporate Communications & Content
Jeff is a seasoned public relations executive with expertise in communications and crisis management. His knack for blending modern and traditional PR tactics has consistently produced influential messaging that drives tangible results. His tactical initiatives are marked by a clear understanding of how to engage with key audiences effectively.
His strategic prowess is evident from his track record with technology giants such as Microsoft and innovators like Faurecia and Wanova. His portfolio extends to significant roles in both public and private sectors, having influenced communication strategies for the Michigan State Housing Development Authority, Wayne County Airport Authority and the Ohio Turnpike and Infrastructure Commission (TLCPA).
Hart GOVERNMENT Team
RANDY PHIPPS
Executive Creative Director
Randy’s extensive international experience and global insight drive Hart’s forward-thinking approach to video, digital, and creative services. His leadership has been instrumental in orchestrating compelling content for a wide array of clients. He has masterfully directed creative efforts for large-scale international events, shaping memorable campaigns for the FIFA World Cup Russia 2018, the Sochi and PyeongChang Winter Olympic Games, the International Golf Federation, and ESPN X Games.
At the regional and national levels, Randy has created impactful campaigns for Hart clients Destination Toledo, the Metropolitan Washington Airports Authority, Metroparks Toledo, Ohio Lottery, Ohio Liquor and Experience Prince George’s County.
- Marc Paulenich
- Cary Hatch
- REID KLINTWORTH
- KIRA CLIFTON
- BRIAN NEWBERRY
- Jeff Lutz
- RANDY PHIPPS
