Hart recently launched the latest iteration of the award-winning “Because Reasons” campaign, designed to give people endless reasons fly to the ends of the Earth, nonstop from Washington Dulles International Airport. Hart, a brand transformation agency, developed the campaign in collaboration with the Metropolitan Washington Airports Authority (MWAA), which manages Washington Dulles and Reagan National Airports.

As the year winds down, there’s a particular kind of quiet that settles in. Calendars soften. Teams take a breath. It’s palpable. The mix of reflection and readiness that only comes at this pivotal time of year. For me, that feeling is especially meaningful. This year, Hart marked 60 years of doing what I believe great brands are meant to do: move people.

As interest in the Detroit Region continues to grow among business leaders, innovators and site selectors, Detroit Regional Partnership (DRP) is shining an even brighter spotlight on the people driving that momentum through its ongoing Get Here campaign.