Detroit Regional Partnership

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  • As the Detroit Regional Partnership’s (DRP) lead strategic creative partner, Hart developed a campaign that reintroduced the region, highlighting its people, its pride, and the promise driving its future. Launched globally, the campaign is live in the U.S., Canada, U.K., Germany, Austria, and Switzerland, bringing Detroit’s story to an international business audience. Centered on a relatable spokes‑driver voice and real stories of leadership and business breakthroughs, the work reframes the Detroit Region as a thriving destination for companies to invest and grow.

    • Audience/Market Research

    • Brand Strategy

    • Creative Services

    • Design & Production

Detroit Didn’t Need New Facts — It Needed a New Story

Challenge

Business attraction is complex, and real progress takes time. Detroit’s story is often reduced to statistics without the larger context, frequently framed as a tale of recovery. But the reality is that we’ve been leaders before, and we’re leading again. There’s extraordinary momentum here, with new people arriving every day. That’s why Detroit Regional Partnership partnered with Hart, to help humanize the region’s progress and highlight the energy that makes Detroit worth a fresh look.

Target audiences: Site selectors, C suite leaders, growth minded founders, and talent influencers evaluating regional investment.

Reframing a Region Through Emotion, Storytelling, and Truth

Solution

We reshaped Detroit’s narrative with a brand transformation platform that centers the people, pride, and promise driving the region forward. To humanize the message, we introduced a “spokes driver” — a storyteller who embodies Detroit’s spirit and brings its momentum to life for business leaders. The result is an authentic, optimistic invitation to rediscover a Detroit that is thriving.

  • Integrated strategy across brand, creative, video storytelling

  • Strong digital presence with a robust ecosystem of supportive content

  • Storytelling system highlighting case studies and outcomes

  • Interviews with real business leaders who made their move here

  • Flexible messaging to adapt to needs of different global markets

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Let’s build your region’s story

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