Detroit Regional Partnership

Get Here

  • As the lead strategic creative partner for the Detroit Regional Partnership (DRP), Hart built a people-first campaign that moved audiences from apathy to advocacy. Centered on a relatable spokes‑driver voice and real stories of leadership and business breakthroughs, the work reframes the Detroit Region as a thriving destination for companies to invest and grow.

    • Consumer Research

    • Brand Strategy

    • Advertising

    • Design & Production

Detroit Didn’t Need New Facts — It Needed a New Story

Challenge

Detroit’s story has often been told in stats. DRP asked Hart to humanize the region’s momentum, reach beyond familiar audiences, and invite business leaders to feel something about the Detroit Region again.

Target audiences: Site selectors, C‑suite leaders, growth‑minded founders, and talent influencers evaluating regional investment.

Reframing a Region Through Emotion, Storytelling, and Truth

Solution

A brand transformation platform that centers real people. We introduced a spokes‑driver to carry the narrative and amplified proof through stories of leadership and business breakthroughs - an authentic, optimistic welcome to a region on the rise.

  • Integrated strategy across brand, creative, video storytelling

  • Strong digital presence with testimonial and case study content

  • Story system features highlighting leaders & outcomes

  • Asset toolkit for interview content and ongoing amplification

CONTACT US

Let’s build your region’s story

Tell us a bit about your goals. Our team will reach out with next steps.