When it comes to economic development, opportunity lives here
We couldn’t be more honored to sponsor the IEDC in Detroit and to celebrate our partnership with and the work of our client - Detroit Regional Partnership. From Detroit to D.C., we understand the complexities of economic development, the fundraising frustrations, the policy changes of new administrations. We appreciate the work you do and care deeply about helping you get it done. Because we know strong cities can lift entire states. Just like strong partners can lift bold visions.
Detroit Regional Partnership (DRP)
When you’re the region’s lead economic development organization in the eleven-county Detroit region – crowded with local, state and national players – there’s going to be awareness and clarity of role challenges. That’s why we not only helped DRP market the region and drive growth, we helped sharpen their identity with strategy, creative, production and media. The campaign saw 12 million campaign impressions and 194% YOY increase in website traffic sessions.
CLIENT PARTNERS
Verified Industrial Properties (VIP)
To successfully attract business, you need high-quality sites ready. Working alongside DRP, we’ve helped evolve their VIP program, a best-in-class initiative that brings confidence to landowners, municipalities, site selectors, and end users alike. Together, we’ve helped strengthen this program’s value and visibility, building trust across the ecosystem.
Events DC
Every May, Events DC turns Washington, D.C., into a global getaway destination thanks to their Passport DC event. This year, our work for Passport DC invited locals and globetrotters to “Experience the World, One Culture at a Time” with a strategic media plan, a boldly refreshed logo, vibrant visuals and more.
Metropolitan Washington Airports Authority (MWAA)
If you love to travel, any reason is reason enough. So, we helped Metropolitan Washington Airports Authority leverage seasonal planning and situational triggers to give well-calculated nudges to those considering a trip. This full funnel “Because Reasons” campaign led to 700% audience growth and a national Silver ADDY.
DESTINATION TOLEDO
Toledo has a lot to offer vacationers, as well as conference-planners and goers. Our work with Destination Toledo targets both leisure-seekers and business-planners and includes things like strategic media planning, branding, a new website, connected TV, paid search, social, native, and eblasts. All, of course, to drive regional economic development.
Hart Insights
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