PARTNERING WITH INSURANCE & FINANCIAL SERVICES BRANDS TO EARN TRUST THAT LASTS

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The insurance category is in a trust recession at the exact moment consumers most need to feel protected. Agents and policyholders are chasing the same thing from two different seats: proof that someone is actually paying attention to them, in the ordinary moments, not just at renewal or claims. We know how to build a brand an independent partner is proud to put their name behind.

HYLANT — NATIONAL BROKERAGE

YOUR INTERESTS.
NOT OURS.

We see it everywhere: insurance companies swimming in a sea of sameness. The cliched corporate imagery. The all-too-familiar "insurance speak." The impersonal way they treat their clients. Hart saw a real opportunity for Hylant to separate itself from herd mentality and project an image that reflects its individuality. "Your interests. Not ours." Real client and employee testimonials – not stock "insurance speak" – carry the message that Hylant builds relationships and expertise, not just policies. A circle represents the individuality of every client and Hylant's approach to their business.

TRUST COMPANY — FAMILY OFFICES

BUILDING MULTI-GENERATIONAL TRUST.

Trust Company Family Offices in Toledo, Ohio, approached Hart to refresh their brand identity as they build trust and sell their services into businesses throughout the Midwest. Positioning built around trust, legacy and multi-generational relationships, the currency of the category.

CLIENT PARTNERS

insights GLEANED, FORESIGHT GAINED

Financial services never stands still. With rising customer expectations, tightening regulatory scrutiny and accelerating digital disruption, we continually explore the trends reshaping the industry. From embedded finance and personalized digital experiences to employee experience, brand trust and crisis readiness, we're happy to share what we've learned and help you anticipate the waves of change.

Viewpoints
MARC PAULENICH LAUNCHES THE New BRAND MODEL TO TURN EMOTIONAL CONNECTION INTO BRAND GROWTH
MARC PAULENICH LAUNCHES THE New BRAND MODEL TO TURN EMOTIONAL CONNECTION INTO BRAND GROWTH

For decades, marketers have optimized for attention: impressions, clicks, awareness, engagement and conversion. But according to brand strategist and marketing agency CEO Marc Paulenich, the bigger problem facing brands today isn't a lack of attention; it's apathy.

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Hart Wins 20 ADDY Awards Across Three Markets, Including Best of Show and Judge’s Choice Honors
Hart Wins 20 ADDY Awards Across Three Markets, Including Best of Show and Judge’s Choice Honors

Hart, a full-service brand transformation agency with offices in Toledo and Columbus, Ohio, Detroit and Washington, D.C., earned 20 American Advertising Awards (ADDYs) across three American Advertising Federation chapters this season – AAF Columbus, AAF Toledo and AAF DC – including Best of Show and Judge’s Choice honors at the Toledo competition. Hart was also a presenting sponsor for the D.C., and Toledo events.

The wins span work for four clients across multiple industries, from consumer spirits marketing to regional economic development and nonprofit brand transformation.

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Brand Starts Inside: Making Culture Tangible Through Employee Experience
Brand Starts Inside: Making Culture Tangible Through Employee Experience

This week I had the opportunity to speak at the From Day One conference in Washington, D.C., on a panel titled “From Organizational Values to Employee Experience: Making Culture Tangible.”

The room was filled with HR and talent leaders, which raises a fair question:

What is the CEO of a marketing company doing on an HR stage?

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LET'S BUILD A BRAND PEOPLE TRUST WITH THEIR MONEY AND THEIR PROTECTION.