In HealthCARE MARKETING, IT’S BEST TO SEE A SPECIALIST

Like you, we live and breathe healthcare marketing every single day. We understand the increasing pressure you have to connect with patients, providers and staff, and to impact entire communities. Fortunately, the knowledge and experience that differentiates us can help differentiate you. 

CAPABILITIES

A VERY HEALTHY UNDERSTANDING OF YOUR NEEDS

  • We can help you fuel referrals and fill clinical roles. Our experience in helping healthcare organizations goes far beyond traditional marketing. When it’s time to grow your team, we bring recruitment strategies that deliver. 

  • We go beyond traditional planning and research to uncover what truly drives patients, providers and stakeholders. From trendspotting to ethnography, our strategists use human-centered methods to turn every challenge into a fresh opportunity – fueling breakthrough creative that brings your marketing to life.

    • Primary & Secondary Research

    • Strategic Brand Narratives

    • Experience Ecosystem Development

    • Brand-Led Innovation Strategy

  • Grounded in data and insights, our connected strategies deliver purposeful messaging across every channel. We combine audience segmentation, journey mapping and channel expertise to reach the right people at the right time – backed by deep analysis and industry-best tools.

    • Communications Strategy & Planning 

    • Audience Profiling 

    • Market Segmentation  

    • Customer Journey Development 

    • Integrated Media Strategy & Planning 

  • Data drives everything we do – from shaping strategy and developing roadmaps to creating dashboards and business intelligence that inform decisions and optimize future strategies. We turn complex data into clear, actionable insights.

    • Measurement Strategy & Learning Agenda 

    • Business Intelligence & Dashboard Development 

    • Marketing Analytics 

    • Search Engine Optimization (SEO) 

  • We craft narratives that build trust, inspire action and amplify your brand. By blending data insights with authentic storytelling and leveraging media contacts and analytics, we boost your brand’s influence and keep you industry-leading.

    • Crisis Communications 

    • Media Relations 

    • Executive Thought Leadership 

    • Brand Reputation Management 

    • Event Promotion 

    • Content Strategy & Optimization 

  • Brand perception is about holistic experiences. (Not to be confused with holistic medicine.) Hart helps marketing leaders design and deliver connected experiences that influence how patients choose care, how employees feel at work and how organizations show up across the healthcare journey. From patient engagement campaigns to internal communications and employee-experience audits, we bring creative and strategy together to make your brand felt, not just seen.  

  • Our graphic design services are more than just visuals – they’re experiences brought to life. We merge creativity and strategy to craft designs that capture attention, of course, but also engage and inspire. Rooted in a deep understanding of consumer behavior and advertising effectiveness, our team creates powerful designs that transform ideas into immersive brand experiences. Whether it’s through captivating visuals, compelling layouts or innovative concepts, we focus on designing with purpose – connecting your brand to your audience in deeply significant ways that resonate beyond the medium. 

    • Graphic Design & Branding

    • Video Production & Photography

    • Copywriting & Content Development

    • 3D Animation & Motion Graphics

    • Campaign Development

    • Media (TV, Radio, Print, OOH)

    • Research (Primary & Secondary)

    • Strategic Brand Narratives

    • Experience Ecosystem & Innovation Strategy

  • At Hart, we create engaging digital experiences that elevate your brand. We specialize in custom websites and mobile apps, combining stunning design with strategic functionality to meet your business goals. With expertise in web development and API integrations, we deliver scalable solutions that enhance user experience and reflect your brand identity.

    • Custom Website Development

    • Content Management Systems 

    • Content Mapping & Information Architecture 

    • Web & Mobile Application Development 

    • Analytics & SEO Implementation 

    • API Development & Integration 

    • Data Analysis & Modeling 

    • Digital Prototyping 

  • Hart’s media investment services deliver brand impacts that focus on the right target and the right metrics, and employ the keenest tech and tools to connect your message to the right audience, driving the strongest response. Our investment covers all channels and platforms – both traditional and digital – and includes stewardship to ensure ongoing adjustments and optimizations maximize every marketing dollar spent.

    • Media Buying, Implementation & Stewardship 

    • Customer Journey Mapping 

    • Lead Generation 

    • Programmatic Trading Desk 

    • Paid Social 

    • Paid Search 

    • Search Engine Marketing (SEM) 

  • Our social media team creates strategies that turn engagement into action. We connect your brand with its audience through impactful content, community management and influencer partnerships. By blending data insights with creative storytelling, we optimize campaigns to make your brand stand out in the digital landscape.

    • Social Media Strategy 

    • Community Management 

    • Influencer Management 

insights GLEANED, FORESIGHT GAINED

Modern hotel lobby with colorful seating, large potted plants, and circular ceiling lights.

Retailization of Healthcare

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EX and CX Expertise

Our Growth & Innovation team, laid out a powerful framework for aligning EX and CX to drive brand momentum. a.k.a.: The Flywheel Effect. Take a look and then let’s discuss how we can transform your brand grown one experience at a time.  

Healthcare is always evolving. With shifting patient expectations, regulatory pressures and digital transformation, we continually explore the trends shaping the future. From consumer‑driven care models to employee experience, brand strategy and crisis readiness, we’re happy to share what we’ve learned and learn how to anticipate the waves of change.  

A smartphone screen displaying a folder named 'Social Media' with apps Pinterest, YouTube, Instagram, Clubhouse, Twitter, and Facebook.

Threat Management

Detect early threats and strengthen your brand’s resilience with Hart’s Threat Management solutions.  We can help you mitigate risks, accelerate crisis response, and keep your organization ahead of today’s most urgent challenges. 

FROM BIG IDEAS TO EVEN BIGGER IMPACTs

Our work in health and wellness turns strategy into measurable impact. From award‑winning campaigns to authentic patient storytelling, we help health systems and wellness brands engage audiences, build trust and drive results. Explore highlights and real‑world outcomes from clients across the healthcare landscape.

Brightly lit outdoor sign with butterflies and the words 'Light Up A Life. Give Today' in front of a modern multi-story building at night.

NATIONWIDE CHILDREN’S

Our “Light Up The Lawn” life-size butterfly installation lights up the lives of patients in the hospital. It also drives donations through community engagement. Heartfelt storytelling and multi-channel outreach continue to drive record-setting fundraising year after year. Last year’s iteration also won a Gold REGGIE award. 

A woman lifting a young girl playfully, both smiling, with text overlay reading 'Raise 'Em Up'.

CHILDREN’S MINNESOTA

Part of the Raise ‘Em Up campaign, this TikTok paid media effort was Children’s Minnesota’s first entry into advertising on the social media platform. And it delivered big on both storytelling and results. It also won a Gold Aster award which honors excellence in healthcare advertising.  

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ProMedica

ProMedica understands the importance of meeting people where they are. Reaching out into the community and connecting with those who may not otherwise seek healthcare. These documentary shorts highlighted real patients and real employees in a real way. That meant real results.  

Meet the Team
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leading healthcare organizations deserve healthcare leaders, too