In HealthCARE MARKETING, IT’S BEST TO SEE A SPECIALIST

At Hart, we’ve transformed dozens of healthcare brands, from providers to medical devices to insurance. We understand the increasing pressure you face to connect with patients, providers and staff, and to impact entire communities. The knowledge and experience that differentiates us can help differentiate you.

CLIENT PARTNERS
Problems We Solve

A VERY HEALTHY UNDERSTANDING OF YOUR NEEDS

  • We connect patients to care by blending digital precision with human insight, driving awareness, trust and appointments.

  • We strengthen referral networks with targeted strategies that keep your practice top of mind among providers.

  • We design meaningful, patient-first experiences that improve satisfaction, loyalty and outcomes.

  • We help you inspire and retain talent by building internal cultures that engage and empower healthcare teams.

  • We craft compelling campaigns that rally communities and donors to advance your mission and expand impact.

  • We streamline recruitment with modern marketing that attracts and converts the right healthcare professionals.

  • We balance and boost patient volume through data-driven campaigns that fill service lines and sustain growth.

  • We elevate service lines with precise positioning and promotion that highlight your unique expertise.

  • We detect real threats early using proactive intelligence and trusted counsel to safeguard your brand, accelerate crisis response and restore resilience under pressure.

  • We translate complex social health factors into strategies that reach underserved populations and reduce disparities.

insights GLEANED, FORESIGHT GAINED

Healthcare Marketing in 2025: Five Themes From the HMPS Summit

Marketing has always been a critical aspect of a health organization's success, but we’d argue that role is more important now than ever before. Here are what we believe were the five key themes that emerged during the conference, and what they mean for healthcare marketers now and going forward.

EX and CX Expertise

Our Growth & Innovation team, laid out a powerful framework for aligning EX and CX to drive brand momentum: aka, The Flywheel Effect. Take a look and then let’s discuss how we can transform your brand growth one experience at a time.  

Healthcare is always evolving. With shifting patient expectations, regulatory pressures and digital transformation, we continually explore the trends shaping the future. From consumer‑driven care models to employee experience, brand strategy and crisis readiness, we’re happy to share what we’ve learned and help you learn how to anticipate the waves of change.  

A smartphone screen displaying a folder named 'Social Media' with apps Pinterest, YouTube, Instagram, Clubhouse, Twitter, and Facebook.

Threat Management

Detect early threats and strengthen your brand’s resilience with Hart’s Threat Management solutions.  We can help you mitigate risks, accelerate crisis response and keep your organization ahead of today’s most urgent challenges. 

FROM BIG IDEAS TO EVEN BIGGER IMPACTs

Our work in health and wellness turns strategy into measurable impact. From award‑winning campaigns to authentic patient storytelling, we help health organizations and wellness brands engage audiences, build trust and drive results. Explore highlights and real‑world outcomes from clients across the healthcare landscape.

Brightly lit outdoor sign with butterflies and the words 'Light Up A Life. Give Today' in front of a modern multi-story building at night.

NATIONWIDE CHILDREN’S

Our "Light Up The Lawn. Light Up A Life." life-size butterfly installation lights up the lives of patients in the hospital. It also drives donations through community engagement. Heartfelt storytelling and multichannel outreach continue to drive record-setting fundraising year after year. Last year’s iteration also won a Gold REGGIE award. 

CHILDREN’S MINNESOTA

Children's Minnesota wanted to empower first-time parents to choose a pediatrician before their baby is born. But we didn't want them to feel like they were being sold to. Our paid media strategy, in addition to the casual and candid visuals and tone of voice, exemplified just that. 

A man with glasses, a green jacket, and a hoodie stands on a city street with buildings and people in the background.

ProMedica

ProMedica understands the importance of meeting people where they are. Reaching out into the community and connecting with those who may not otherwise seek healthcare. These documentary shorts highlighted real patients and real employees in a real way. That meant real results.  

Meet the Team
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leading healthcare organizations deserve healthcare leaders, too