PROMEDICA

PROMEDICA STORIES

  • ProMedica takes an innovative approach to healing communities. It’s not just about treatment within four walls, it’s about well-being for all, wherever they are. That means things like blood pressure screenings where people live, work, play and even get their hair cut. It also means recognizing the role of art in the healing process and the importance of living a purpose-driven life. Creating an understanding of these unique practices required more than an ad. It meant spreading the word in an equally innovative and authentic way. That’s where our series of documentary shorts came in. We highlighted people whose health and well-being have been positively affected by ProMedica.

    • Consumer Research

    • Brand Strategy

    • Advertising & Content

    • Design & Production

    • PR & Social Media

    • Data & Analytics

    • Media Planning & Buying

    • SEO Optimization

PROMOTING HEALTH CARE TO PREVENT HEALTH SCARES

A strong push on social media helped get the word out to relevant communities. We also tapped into influencers who were already leading discussions around redefining health care.

RESULTS

TRUE STORIES YIELD REAL RESULTS

INCREASE IN FAVORABILITY

44%

INCREASE IN PURCHASE INTENT

39%