From Apathy to Advocacy
Starts Inside the Organization
When internal experience and external brand experience align, organizations build trust, consistency and growth — employees become advocates who reinforce the brand externally.
WHY EX MATTERS NOW
Experience is everything.
In a world defined by burnout, disengagement and constant change, employees don’t need louder messages. They need experiences that feel real, aligned and consistent.
And when internal experience doesn’t reflect brand values, customers feel it too, weakening external reputation and performance.
Employee experience is no longer an HR initiative.
It is a brand imperative.
HOW HART SEES EX
Put the brand at the center of the experience ecosystem.
At Hart, we believe brand transformation starts when employee experience and customer experience are aligned — reinforcing culture, trust, reputation and growth.
This alignment is how organizations move employees from apathy to awareness, alignment and advocacy.
WHAT THIS LOOKS LIKE
IN PRACTICE
Designed experiences. Measurable impact.
Hart partners with HR and communications leaders to design and manage the moments that matter across the employee lifecycle — from attraction and recruitment to retention and advocacy.
Employer brand and EVP strategy: design experiences that reinforce external brand promise
Internal communications and change support: build consistent culture and external reputation
Recruitment marketing and careers experiences: attract talent and strengthen brand trust
Selected outcomes include improved conversion, stronger engagement and measurable performance gains across employer brand and recruitment efforts.
CLIENT PARTNERS
FIRST SOLAR ENERGY
Employment Value Proposition & Recruitment Marketing
2.3% conversion rate
Lower-funnel media performance 500X stronger than goal
LA-Z-BOY
Careers Website
The new careers site launched in 2023 and welcomed 12,000 users in its first four months.
Bob Evans Farms
Recruitment Marketing
CTR 2.19 (industry benchmark 0.47%)
Delivered over 1.5M impressions
Drove nearly 35K visitors to the website
SO WHAT?
If employees don’t believe what a brand stands for internally, customers won’t believe it externally. Aligning employee experience and brand experience isn’t about programs or platforms. It’s about designing experiences people feel — and carrying that belief into the market.
CONTACT USLet’s continue the conversation.
If you’re rethinking employee experience, culture, or internal communications, we’d love to explore what alignment could look like inside your organization.
EXPLORE HART INSIGHTS ON CULTURE, BRAND AND EXPERIENCE 
