When we began considering a partnership to propel our agency into the future, we knew one thing for certain: alignment on values, vision and keeping our team here in Detroit consistent would be non-negotiables. In Hart, we found far more than a business partner. We found a kindred spirit. 

As we approach Hart’s 60th anniversary in 2025, I’ve been reflecting on what has made this agency so enduring. My father founded Hart with a vision to create something truly independent – an agency driven by values and people, not trends and bottom lines. Sixty years later, I’m proud to say that vision still guides us, evolving to meet the ever-changing needs of our clients and communities. 

Significant investment in Detroit expands Hart’s independent, brand transformation approach to nearly 100 professionals across four office locations. 

Hart, a full-service independent brand transformation agency, is announcing its acquisition of Rebuild, an independent agency based in Detroit, Mich. An alliance built to address the growing gap between boutique agencies and those larger agencies owned by a holding company, Hart’s commitment to independence was a cornerstone to its growth plans. As Hart celebrates its 60th anniversary in 2025, this addition of a like-minded agency is a significant move in continuing its growth march into its seventh decade. 

In an era where traditional advertising struggles to capture audience attention, college football bowl games have emerged as unexpected laboratories for experiential marketing innovation. By creating immersive, shareable moments instead of traditional sponsorships, brands are turning passive viewers into active participants in their story. The most successful activations don't just capture attention – they inspire participation, fuel social conversation and create lasting brand advocacy with consumers.  

In this season of reflection and gratitude, I'm moved to share my appreciation for the remarkable journey we've shared throughout 2024. Each Thanksgiving offers us a chance to pause and count our blessings, and this year has given us many. 

TOLEDO, OH — Hart, a full-service, independent brand transformation agency, has earned the highest honor at the 29th Annual Viddy Awards, one of the oldest and most respected video competitions in the industry. The awards were announced as part of the early deadline winners, selected from thousands of entries spanning 24 countries. 

What happens when authentic wine experiences meet changing consumer tastes? In this exclusive interview, Vinejoy's Mark Wrobel, a veteran wine industry expert, explores how natural wines, climate change, and younger drinkers are reshaping the wine landscape. From the rise of direct-to-consumer sales to the impact of sustainability practices, Mark shares invaluable insights on where the industry is heading. 

This week, I have the privilege of attending the WMU Food Marketing Conference. It’s a special moment for me to reengage with my undergrad alma mater (Go Broncos), and an opportunity to connect with some of the brightest minds in food marketing. This industry is facing massive shifts in consumer preferences toward healthier food options and overall consumption changes, and consumers are seeking expanded digital and e-commerce experiences that offer more personalization and efficiency.  

This week, I attended the DISCUS Annual Conference & WOTVS Global CONNECT! event to join in on the conversation with spirits industry leaders, decision-makers and supply chain partners. This was an incredible opportunity to dive into some of the mission-critical policies concerning the industry, connect with various industry executives and gain important insights from thought leaders in the spirits space. For me, one of the most interesting discussions of the event revolved around the importance of focusing on ways to generate value and growth as a brand in the spirits industry.