In 2025, women’s sports are no longer on the rise – they’ve arrived and they’re rewriting the rules of what we thought was possible in this industry just a short time ago.

Caitlin Clark? She’s that player. Her logo-range threes and no-look dimes didn’t just break records, they broke the internet.

In an era where traditional advertising struggles to capture audience attention, college football bowl games have emerged as unexpected laboratories for experiential marketing innovation. By creating immersive, shareable moments instead of traditional sponsorships, brands are turning passive viewers into active participants in their story. The most successful activations don't just capture attention – they inspire participation, fuel social conversation and create lasting brand advocacy with consumers.  

TOLEDO, OH — Hart, a full-service, independent brand transformation agency, has earned the highest honor at the 29th Annual Viddy Awards, one of the oldest and most respected video competitions in the industry. The awards were announced as part of the early deadline winners, selected from thousands of entries spanning 24 countries.