Marketplace signals and perspectives for navigating the new experience economy

Whether it’s speaking at trade events, publishing new research or contributing guest blog content, Hart enjoys sharing valuable perspectives for our clients and the greater marketing community at large, and you can find it all right here.

Esther Fabian - VP, Consulting and Advisory 8/25/26 Esther Fabian - VP, Consulting and Advisory 8/25/26

Three Trusts Behind Healthcare Marketing

We spend a lot of time talking about how healthcare organizations earn patients' trust. After the past year, I'm even more convinced that's only part of the story.

Marc Paulenich - CEO 5/13/26 Marc Paulenich - CEO 5/13/26

Healthcare Growth Runs on Trust

Healthcare marketing has never been simple. But after several days at the 2026 Healthcare Marketing & Physician Strategies Summit (link to https://www.healthcarestrategy.com/summit/) in Salt Lake City, one thing became clear: the job has changed again.

HMPS26 brought together leaders across marketing, communications, digital, experience, strategy, physician relations, data and performance. AI, trust, access, digital transformation, physician relations, strategic marketing and organizational alignment were all front and center.

Esther Fabian - VP, Consulting and Advisory 4/13/26 Esther Fabian - VP, Consulting and Advisory 4/13/26

The New Reality of Continuity in Healthcare

In healthcare, we talk a lot about continuity of care. Care pathways. Treatment plans. Follow-ups. Access. It’s a clinical concept – structured, measurable, and designed to ensure patients receive the right care, at the right place, during the right time. That’s a great approach that many health systems strive to get right. Anyone who’s worked with me for a notable period of time has heard me say, “context is everything” more than once (or more than a hundred times). As a marketer, we can never forget this.

Marc Paulenich - CEO 10/21/25 Marc Paulenich - CEO 10/21/25

Takeaways from SHSMD 2025: Why Healthcare Marketing Is Moving From Message to Proof

Last week I was in Dallas for SHSMD Connections 2025, and like most things in Texas, the ideas were big. Between the sessions, coffee conversations and dinners with healthcare leaders, one truth stood out: Healthcare marketing is shifting from message to proof.

Hart Editorial Staff 6/27/25 Hart Editorial Staff 6/27/25

Hart and Children's Minnesota Win Gold Aster Award for High-Impact TikTok Ad Series

TOLEDO, OH — Hart and Children’s Minnesota have earned a Gold A ster Award for their breakthrough TikTok ad series, part of the hospital’s award-winning “Raise ’Em Up” brand campaign.

Marc Paulenich - CEO 5/8/25 Marc Paulenich - CEO 5/8/25

Healthcare Marketing in 2025: Five Themes From the HMPS Summit

Last week, I joined a few hundred peers in Orlando at the Healthcare Marketing & Physician Strategies Summit (HMPS), and it confirmed for me what I think a lot of us in the industry have been feeling: healthcare marketing is no longer slowly evolving – it’s completely transforming. Fast.

Zak Hart - Brand Engagement Director 4/28/25 Zak Hart - Brand Engagement Director 4/28/25

HTI-1 + AI: This Year’s Reality for Healthcare Marketing

If you're reading this, chances are you already have a pretty good idea of what the HTI-1 rule is. But just in case you missed it (or need a quick refresher), early in 2024, the U.S. Department of Health and Human Services (HHS), along with the Office of the National Coordinator for Health IT (ONC), finalized the HTI-1 rule.