Marketplace signals and perspectives for navigating the new experience economy
Whether it’s speaking at trade events, publishing new research or contributing guest blog content, Hart enjoys sharing valuable perspectives for our clients and the greater marketing community at large, and you can find it all right here.
Takeaways from SHSMD 2025: Why Healthcare Marketing Is Moving From Message to Proof
Last week I was in Dallas for SHSMD Connections 2025, and like most things in Texas, the ideas were big. Between the sessions, coffee conversations and dinners with healthcare leaders, one truth stood out: Healthcare marketing is shifting from message to proof.
Hart and Children's Minnesota Win Gold Aster Award for High-Impact TikTok Ad Series
TOLEDO, OH — Hart and Children’s Minnesota have earned a Gold Aster Award for their breakthrough TikTok ad series, part of the hospital’s award-winning “Raise ’Em Up” brand campaign.
Healthcare Marketing in 2025: Five Themes From the HMPS Summit
Last week, I joined a few hundred peers in Orlando at the Healthcare Marketing & Physician Strategies Summit (HMPS), and it confirmed for me what I think a lot of us in the industry have been feeling: healthcare marketing is no longer slowly evolving – it’s completely transforming. Fast.
HTI-1 + AI: This Year’s Reality for Healthcare Marketing
If you're reading this, chances are you already have a pretty good idea of what the HTI-1 rule is. But just in case you missed it (or need a quick refresher), early in 2024, the U.S. Department of Health and Human Services (HHS), along with the Office of the National Coordinator for Health IT (ONC), finalized the HTI-1 rule.