OHIO LIQUOR

IRISH CASK & CRAFT

  • Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, we brought some Irish wit into play and temporarily renamed OHLQ to O’HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up, from the website to social to in-store and more.

    • Consumer Research

    • Brand Strategy

    • Advertising

    • Design & Production

    • PR & Social

    • Data & Analytics

    • Media Planning & Buying

Three vertical advertising signs on a wooden surface, promoting whiskey cocktails with images of drinks and recipes, set against a blurred outdoor landscape with green hills and sky.

IRISH STORIES CAN BE DISTILLED, TOO

We conducted in-depth interviews with Irish distillers, then told those stories in words and pictures both on social and in a brochure. 

Three bottles of Irish whiskey, including Tullamore D.E.W., The Dead Rabbit, and Connemara, in a cardboard carrying case with map of Ireland and information about Irish whiskey regions.

OHIOANS EMBRACED THE IRISH SPIRIT(S)

RESULTS
IMPRESSIONS ON SOCIAL MEDIA

55M

INCREASE IN ENGAGEMENT

+246%

POSITIVE/NEUTRAL ENGAGEMENT

99%