OHIO LIQUOR

explore the
world of gin

  • Ohio is a bourbon- and whiskey-loving state. But gin is in. So, we set out to convince those who only associate gin with juniper, the piney herb, that there are flavor notes they may not know existed. Floral, fruity, botanical, barrel-aged, citrus and more. Ginnovation abounds. Ginspiration awaits. And cocktail creation is pure imagination. We managed to get converts to set their preconceived notions aside and discover what they’ve been missing as they explore the world of gin.

    • Consumer Research

    • Brand Strategy

    • Advertising & Content

    • Design & Production

    • PR & Social Media

    • Data & Analytics

    • Media Planning & Buying

A red cocktail with ice in a glass, garnished with lemon slices and blackberries, surrounded by flowers, ice, and a lemon peel, floating above a large ice fragment.

EYE-POPPING,
JAW-DROPPING, AISLE-STOPPING,
IN-STORE

From signs and stanchions to aisle violators and educational tools, the campaign branding entices shoppers to explore the world of gin.

A banner reading 'discover local gin' with colorful illustrations of herbs, citrus slices, and cinnamon sticks, hanging in an indoor space with a wooden geometric ceiling design.
Infographic about gin flavors with a colorful circular chart and a second page with information about boosting intelligence and recommended gins, surrounded by images of herbs, fruits, and spices.
Three cocktail tasting event flyers featuring gin varieties: gin auration, french75, and gin & tonic, each showcasing a drink illustration, a QR code, and beverage descriptions on a light background.
Multiple digital screens displaying website designs related to gin, cocktails, and beverages, with images of colorful drinks and ingredients, laid out on a light green surface.