Events DC

Passport DC

Events DC asked Hart to reimagine Passport DC, the city’s month-long international cultural festival, with a refreshed identity and campaign that matched its scale and energy. Our goal was to expand awareness beyond the District, engage modern culture seekers and establish Passport DC as a premier showcase of global culture in the nation’s capital.
- Consumer Research
- Brand Strategy
- Advertising
- Design & Production
- PR & Social
- Data & Analytics
- Media Planning & Buying

Experience the World, One Culture at a Time

Challenge

Passport DC, presented by Events DC, is beloved locally and has become a signature tradition in the city. To build on that success, the team requested a refreshed identity that would unify the brand, grow its reach beyond DC and position the festival alongside other major cultural showcases.

Solution

Hart rebranded Passport DC with a bold new logo and imagery, messaging that encouraged people to Experience the World, One Culture at a Time and a sensory-driven campaign that ran across mobile billboards, posters, digital ads, social media and event swag.