Events DC

Passport DC

Events DC asked Hart to reimagine Passport DC, the city’s month-long international cultural festival, with a refreshed identity and campaign that matched its scale and energy. Our goal was to expand awareness beyond the District, engage modern culture seekers and establish Passport DC as a premier showcase of global culture in the nation’s capital.
- Consumer Research
- Brand Strategy
- Advertising
- Design & Production
- PR & Social
- Data & Analytics
- Media Planning & Buying

Three vertical advertising signs on a wooden surface, promoting whiskey cocktails with images of drinks and recipes, set against a blurred outdoor landscape with green hills and sky.

IRISH STORIES CAN BE DISTILLED, TOO

We conducted in-depth interviews with Irish distillers, then told those stories in words and pictures both on social and in a brochure.

Three bottles of Irish whiskey, including Tullamore D.E.W., The Dead Rabbit, and Connemara, in a cardboard carrying case with map of Ireland and information about Irish whiskey regions.

OHIOANS EMBRACED THE IRISH SPIRIT(S)

RESULTS

IMPRESSIONS ON SOCIAL MEDIA

55M

INCREASE IN ENGAGEMENT

+246%

POSITIVE/NEUTRAL ENGAGEMENT

99%