The spirits industry is evolving so Let’s transform initiative into impact
We’ve seen a lot, done a lot, and we’re ready to help you grow awareness, traffic, and sales. Recent projects include leveraging premiumization trends, creating events and retail activations, promoting responsible consumption, driving digital engagement and conversion, and educating consumers and retail staff.
BY THE NUMBERS
FROM OHL-WHO,
TO OHLQ
We increased brand awareness, developed in-store, broadcast and social media experiences and relaunched OHLQ.com.
INCREASE IN TRAFFIC
90%
NEW WEBSITE USERS
1.9M
Cocktail Videos Handcrafted right in our own studio
Serving as a creative playground, our in-house video production studio, The Social, helps us show off the unique properties of spirits. It’s a place where influencers, bartenders and influencer bartenders drop in to mix up their latest concoctions on-camera so we can create content.
Single Barrel Saturday saw double the impressions
We also helped sell 82% of allocated single barrel products in one day utilizing paid and organic social, as well as in-store materials.
RECENT AWARDS
Leading SPIRITS organizations Deserve SPIRITED leaders, too
Brian newberry
svp, consulting & advisory
Brian has 20+ years of account management, strategy and digital experience with Hart, Publicis, Doner and other regional agencies. He’s led client engagement with OHLQ, Brown Foreman, P&G, Caterpillar and YUM!
kira clifton
svp, media & Analytics
In her nearly 20 years in Media & Analytics, Kira has led Food & Beverage accounts domestically and globally, including Ohio Liquor, Kraft-Heinz and Olive Garden/Darden.
SCOTT HAUMAN
SVP, Growth & Innovation
20-year brand and retail strategy expert and former Chief Innovation Officer with the Omnicom Group Commerce has worked with global launch teams at Belvedere, Hennessy, Armand De Brignac, Volcan Tequila and Molson Coors.
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