WEB DEVELOPMENT & AI INTEGRATIONS
FOR MODERN BUSINESSES

Hart is a full-service digital agency with decades of experience creating powerful web experiences that drive business results. Our technology team—comprising front-end and back-end developers, system architects, project managers and QA specialists—brings expertise in modern content management platforms and AI integrations. We understand that a successful website is more than a digital brochure; it's a strategic asset that should evolve with your business, engage your audience, generate leads and work smarter through intelligent automation.

IS IT TIME FOR A
REFRESH?

Most organizations refresh their site roughly every 5 years to modernize UX, improve performance, update tooling, and reflect shifting business priorities. Technology moves fast—what was cutting-edge five years ago may now be holding you back. A refresh ensures your site leverages current best practices for speed, security, and user experience. Today, that increasingly includes AI-powered features like intelligent search, conversational assistants, and personalized content recommendations that help visitors find what they need faster and engage more deeply with your brand.

IS YOUR SITE ADA / WCAG 2.2 COMPLIANT?

WCAG 2.2 defines accessibility guidelines to make web content perceivable, operable, understandable and robust. Compliance reduces legal risk, improves access for people with disabilities, and often improves SEO and overall usability. Beyond legal requirements, accessible design is simply good design—it ensures everyone can engage with your content, regardless of ability.

DOES YOUR SITE REFLECT YOUR CURRENT BRAND? 

Brands typically evolve every 3–5 years. If logos, colors, voice or content guidelines have changed, the site should be updated to match your current standards and avoid mixed signals to customers. Brand consistency builds trust, and your website is often the first impression customers have of your organization. A misalignment between your current brand and your website can create confusion and diminish credibility. So, while you may not need a full site rebuild, a reskin of your current site with your new branding can often be a cost effective way to solve for this.

READY TO MODERNIZE YOUR SITE? Technology, accessibility requirements, and user expectations continue to evolve. If your site was built several years ago, even small limitations can compound over time—slowing updates, increasing risk, or creating inconsistent user experiences. We help teams assess readiness, identify practical improvements, and plan a refresh that supports growth today and flexibility tomorrow. Contact us today to get started.

Hart’s PLATFORM CAPABILITIES

Website and web applications should be beautiful, fast and easy to maintain—and engineered to evolve. Hart pairs deep platform expertise with proven user experience practices so client experiences are polished and easy to use, leading to higher engagement and measurable conversion improvements. And while Hart has experience developing in nearly every modern CMS, we have a few that we recommend to our clients on a regular basis. Below is an overview of how we approach each platform, and what benefits each one provides:

WORDPRESS 

Custom themes, Gutenberg / block-based builds and plugin development give you complete control over your site's functionality. An excellent choice for site that need custom functionality or large amounts of organized information.

WP Engine specialization: Hart is a trusted WP Engine partner and we’re experts in branded AI search, result cards and conversational assistants using WP Engine AI Toolkit, delivering intelligent experiences that help visitors find exactly what they need.

Headless / hybrid options: For organizations requiring API-driven performance and modern front-ends, we implement headless or hybrid architectures that decouple content management from presentation.

SQUARESPACE

Rapid, brand-forward sites, landing pages and light commerce solutions with predictable costs and fast turnaround times. Great for lower budget clients, or for those who want an easy to manage simple site that needs zero maintenance.

Quick refreshes: Squarespace’s drag and drop editor make it ideal for seasonal campaign support and information or brand updates that need to happen fast without extensive development cycles. These can often be done by the client themselves once trained on the platform.

High-polish microsites: Perfect for event sites, product launches, or campaign-specific experiences that require visual impact without backend complexity.

STRAPI

Strapi is an API-first CMS with flexible content modeling for structured editorial needs and omnichannel delivery. This is a great solution for clients that need a completely custom solution built from the ground up. Strapi is also great for web applications and Ai powered automation tools.

Modern front-ends: Integrates seamlessly with React / Next.js / Vue for fast, dynamic headless experiences that prioritize performance. This also allows infinite flexibility for your site to grow and evolve as your business needs change.

Editorial-first: Built for organizations with complex content workflows, multiple content types, and teams that need powerful authoring tools. Includes a custom administration area built for exactly how you work and for how your business functions.

DON'T SEE YOUR PLATFORM? Hart works with a wide range of content management systems beyond WordPress, Squarespace, and Strapi. Whether you're on Contentful, Webflow, Drupal, Craft CMS, or an enterprise platform, our team adapts to your technology stack. We focus on understanding your business requirements first, then apply our expertise to whatever CMS makes sense for your organization. If you have questions about platform compatibility or want to discuss your specific setup, reach out—we're platform-agnostic and solution-focused.

Not sure how your company can implement AI?

From initial assessment to full implementation, Hart delivers AI solutions built around your unique requirements. We work closely with your team to evaluate how AI can drive value in your organization, develop custom strategies that fit your workflow, and establish robust governance frameworks that ensure safe, effective, and compliant AI adoption across your business. We offer two strategic solutions to help your AI solution align with your company's goals—all before writing a single line of code.

AI CHECKUP

AI Checkup: 2-3 week audit into your site, operations, marketing process and overall business to understand what AI can potentially do for your organization.  This low-risk entry point lets our technology consultants analyze your business and it's readiness for AI before making a larger commitment. We analyze your content, identify opportunities for intelligent automation, and demonstrate ROI with a working, rapidly built prototype, so we can see what is working and what isn’t. This allows us to collaborate to develop a solution that works exactly the way you envision.

AI policy and Governance

Human-guided review, privacy controls and transparent governance are built into every AI solution we develop to protect content quality and reduce client risk. We can work with your team to help implement clear guidelines and policies for what AI can and cannot do, establish review processes, and ensure compliance with data privacy regulations. AI is a powerful tool, but it requires thoughtful governance to deliver value safely, let Hart help you craft a policy and solution that fits your company’s unique perspective on Ai.

READY TO PUT AI TO WORK—SAFELY AND STRATEGICALLY? Whether you’re exploring AI for the first time or trying to move beyond experimentation, Hart helps organizations turn AI into measurable business value. We start with your goals, constraints, and risk profile—then design an approach that fits your technology stack, data maturity, and governance requirements. No guesswork. No generic solutions. Reach out to us today to get started!

A LOOK AT TWO TYPES OF AI SOLUTIONS

Hart offers AI implementations across a spectrum—from rapid, turnkey deployments to fully custom experiences. The right approach depends on your timeline, budget, technical maturity, and strategic goals. Below are two examples that illustrate different points on that spectrum: a quick-start solution using existing platforms, and a custom-built experience with complete control. These are just examples. Hart is vendor-agnostic and can work with any AI platform—or build a proprietary solution from scratch—based on what fits your organization best.

QUICKSTART APPROACH (HUBSPOT BREEZE)

HubSpot Breeze is one quickstart option that integrates an AI assistant onto your site directly from your existing HubSpot instance, pulling from your knowledge base, blog posts, and CRM data to answer visitor questions. It can help generate leads as well as direct your clients to critical information on your site. It requires minimal configuration and can be deployed in weeks.

Timeline & Investment:

  • Timeline: 3–4 weeks

  • Implementation: ~55–75 hours

  • Initial investment: ~$15k

  • Annual Costs: $5k–$9k + platform license/credits

Quickstart solutions deliver measurable results immediately. Track engagement (sessions, queries), satisfaction (thumbs up/down, CSAT), support deflection (fewer tickets/calls), and conversion lift (demos, signups, purchases). These metrics can help guide continuous improvement to the solution based on real user behavior.

CUSTOM BUILD APPROACH (WP ENGINE AI TOOLKIT)

A fully custom AI search assistant on your site gives you complete UX control, deep platform integration, and unique experiences that align precisely with brand standards and complex workflows. This approach is ideal for organizations where usability is a competitive advantage, content workflows are sophisticated, or you need AI capabilities that set you apart from competitors.

Timeline & Investment:

  • Timeline: 6–8 weeks

  • Implementation: ~145–170 hours

  • Initial investment: ~$34k

  • Annual Costs: $8.5k–$9.9k

  • * POC option available: $15k–$18k (to build a proof-of-concept version vs fully functional)

Custom builds provide granular analytics: query patterns, content gaps, session behavior, and completion rates that reveal true user success. You control every interaction detail, enabling strategic support deflection and personalized journeys that typically drive higher conversion than turnkey solutions. Analytics inform continuous refinement, making your AI smarter over time.

WANT TO TALK ABOUT ANOTHER OPTION? Already using Salesforce, ServiceNow, Zendesk, or another enterprise platform? Hart can build AI integrations that work seamlessly with your existing tech stack. Interested in exploring a fully custom solution tailored to your specific workflows, data sources, and user experience requirements? We're here to help. Reach out to discuss what's possible for your organization—we'll work with you to design an AI solution that fits your unique needs, timeline, and budget.

READY TO ELEVATE YOUR WEB EXPERIENCE? LET’S TALK.

A well-designed website paired with intelligent AI capabilities can transform how your audience engages with your brand. Now it's your turn to modernize your digital presence with a strategic approach that delivers results. Fill out the contact form, and one of our account specialists will reach out to schedule a consultation.