OHIO LIQUORIRISH CASK & CRAFT
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Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, we brought some Irish wit into play and temporarily renamed OHLQ to O’HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up, from the website to social to in-store and more.
Consumer Research
Brand Strategy
Advertising
Design & Production
PR & Social
Data & Analytics
Media Planning & Buying
OHIO LIQUOR-
Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, we brought some Irish wit into play and temporarily renamed OHLQ to O’HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up, from the website to social to in-store and more.
Consumer Research
Brand Strategy
Advertising
Design & Production
PR & Social
Data & Analytics
Media Planning & Buying
IRISH STORIES CAN BE DISTILLED, TOO
We conducted in-depth interviews with Irish distillers, then told those stories in words and pictures both on social and in a brochure.
OHIOANS EMBRACED THE IRISH SPIRIT(S)
RESULTSIMPRESSIONS ON SOCIAL MEDIA55M
INCREASE IN ENGAGEMENT+246%
POSITIVE/NEUTRAL ENGAGEMENT