In an era where traditional advertising struggles to capture audience attention, college football bowl games have emerged as unexpected laboratories for experiential marketing innovation. By creating immersive, shareable moments instead of traditional sponsorships, brands are turning passive viewers into active participants in their story. The most successful activations don't just capture attention – they inspire participation, fuel social conversation and create lasting brand advocacy with consumers.  

In this season of reflection and gratitude, I'm moved to share my appreciation for the remarkable journey we've shared throughout 2024. Each Thanksgiving offers us a chance to pause and count our blessings, and this year has given us many. 

TOLEDO, OH — Hart, a full-service, independent brand transformation agency, has earned the highest honor at the 29th Annual Viddy Awards, one of the oldest and most respected video competitions in the industry. The awards were announced as part of the early deadline winners, selected from thousands of entries spanning 24 countries. 

What happens when authentic wine experiences meet changing consumer tastes? In this exclusive interview, Vinejoy's Mark Wrobel, a veteran wine industry expert, explores how natural wines, climate change, and younger drinkers are reshaping the wine landscape. From the rise of direct-to-consumer sales to the impact of sustainability practices, Mark shares invaluable insights on where the industry is heading.