This week, I have the privilege of attending the WMU Food Marketing Conference. It’s a special moment for me to reengage with my undergrad alma mater (Go Broncos), and an opportunity to connect with some of the brightest minds in food marketing. This industry is facing massive shifts in consumer preferences toward healthier food options and overall consumption changes, and consumers are seeking expanded digital and e-commerce experiences that offer more personalization and efficiency.  

This week, I attended the DISCUS Annual Conference & WOTVS Global CONNECT! event to join in on the conversation with spirits industry leaders, decision-makers and supply chain partners. This was an incredible opportunity to dive into some of the mission-critical policies concerning the industry, connect with various industry executives and gain important insights from thought leaders in the spirits space. For me, one of the most interesting discussions of the event revolved around the importance of focusing on ways to generate value and growth as a brand in the spirits industry.