OHIO LIQUOR | Boost Your Spirits IQ
From OHL-Who?
to OHLQ.
From OHL-Who?
to OHLQ.
When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23
When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23
Consumer Research
Brand Strategy + Positioning
Advertising
Public Relations
Social Media
Data Strategy + Analytics
Measurement Frameworks
BRANDED EXPERIENCES
AS CRAFTED
AS THESE COCKTAILS.
We used our in-house studio to shoot and edit engaging recipe videos. (Who doesn’t love a good slow-mo citrus squeeze?) These were used across social media and on OHLQ.com to continuously inspire and elevate at-home mixologists.
INCREASED AWARENESS, I.E. “OHHH, OHLQ.”
90%
Increase in
Traffic
1.9M
New Users
SHAKEN. STIRRED. INFORMED.
We leveraged paid social media to educate, inspire and inform. Of course, all executions drove people to OHLQ.com—the resource for all things high-proof spirits.