METROPOLITAN WASHINGTON AIRPORTS AUTHORITY | Let Your Imagination Soar
From travel
trepidation to wanderlust.
From travel
trepidation to wanderlust.
With lingering post-pandemic concerns around travel and the working world evolving to fewer business trips, we were tasked with increasing bookings for leisure trips. In some cases, we didn’t have to look far for inspiration. In this case, looking far was the whole idea. We romanced destinations you could fly to from Dulles International and Reagan National airports by harkening back to vintage travel posters of decades past. Transformative momentum was in the air as Reagan National combined with Dulles International to set a new travel record in 2023 with 50.6 million total passengers. Dulles is now the fastest growing international gateway airport in the United States. Clearly, travelers have said bon voyage to booking uncertainty.
With lingering post-pandemic concerns around travel and the working world evolving to fewer business trips, we were tasked with increasing bookings for leisure trips. In some cases, we didn’t have to look far for inspiration. In this case, looking far was the whole idea. We romanced destinations you could fly to from Dulles International and Reagan National airports by harkening back to vintage travel posters of decades past. Transformative momentum was in the air as Reagan National combined with Dulles International to set a new travel record in 2023 with 50.6 million total passengers. Dulles is now the fastest growing international gateway airport in the United States. Clearly, travelers have said bon voyage to booking uncertainty.
Consumer Research
Brand Strategy + Positioning
Advertising
Public Relations
Social Media
A CAMPAIGN CRAFTED TO INSPIRE AND STIR THE SOUL.
To get people flying again, we reminded them of the world they were missing.
MOVING THE NEEDLE BY MOVING PEOPLE
TO TRAVEL.
17.5%
INCREASE OF DOMESTIC
PASSENGER VOLUME
50.6
Million Total PASSENGERs in 2023, a new travel record
THE TEMPTATION TRANSLATED TO All Mediums.
Hart tapped the talents of world-renowned artist, Pietari Posti, to create a series of illustrations. Those illustrations carried the campaign in motion graphics-based TV spots, on social media, everywhere.